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For elite athletes, an injury can be devastating. KT Tape helps prevent and slow injuries, allowing athletes to persevere through to the end of their season. We highlighted moments of adrenaline in their performances to let them know: an injury doesn't need to mitigate the thrill of their sport.

Executed as print, reel, and banner ads.

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Art Director: Alyssa Martineau 
Copy Writer: Emily Hakala

Director: Teagan Smith

DP: Conner McKnight

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